Sainsbury’s, the third largest chain of supermarkets in the UK, has produced a Christmas 2014 Ad that rises above its commercial interests.
In attempting to re-create a World War 1 Christmas “miracle”, it provides a taste of peace, foreseen in an ancient prophecy of Isaiah.
If you haven’t seen it, here are the short videos, to the historical story behind it, and another describing the making of the commercial.
Sainsbury’s OFFICIAL Christmas 2014 Ad
Sainsbury’s Christmas – The story behind our Christmas ad
Sainsbury’s Christmas 2014 – The making of our Christmas ad
2 The word that Isaiah the son of Amoz saw concerning Judah and Jerusalem.
2 It shall come to pass in the latter days that the mountain of the house of the Lord shall be established as the highest of the mountains, and shall be lifted up above the hills; and all the nations shall flow to it,
3 and many peoples shall come, and say: “Come, let us go up to the mountain of the Lord, to the house of the God of Jacob, that he may teach us his ways and that we may walk in his paths.” For pout of Zion shall go the law, and the word of the Lord from Jerusalem.
4 He shall judge between the nations, and shall decide disputes for many peoples; and they shall beat their swords into plowshares, and their spears into pruning hooks; nation shall not lift up sword against nation, neither shall they learn war anymore.
6 For to us a child is born, to us a son is given; wand the government shall be xupon4 his shoulder,and his name shall be called Wonderful Counselor, Mighty God, Everlasting bFather, Prince of Peace.
7 Of the increase of his government and of peace there will be no end, on the throne of David and over his kingdom, to establish it and to uphold it with justice and with righteousness from this time forth and forevermore. The zeal of the Lord of hosts will do this.
by Mart De Haan