God is love. His nature requires that He care for His creation unconditionally. This means that no matter what people do, think, or say—even if they reject Him—the Lord will not stop loving them.
After reading that last sentence, there are many people who are going to think of a dozen reasons why they are an exception. So let me make this clear: God loves each and every one of us, and the only thing preventing us from experiencing that love is our own response. We will believe either our feelings or the truth of Scripture.
Paul points out that God is on the side of the believer. (See Rom. 8:31.) He gave up His Son Jesus Christ to death so that we could be purified and enter into a relationship with Him. Jesus’ sacrifice itself is proof of God’s love, but there are many additional expressions of His care for us. The Lord has a purpose and plan for every person’s life. Through His sovereign control, He works every situation—good and bad—to our benefit (Rom. 8:28). He is a loving Father who not only is interested in what happens to us but also is actively involved in our daily life.
Some people read and intellectually believe every word of the Bible but still feel unloved because they judge themselves unworthy. Their doubt acts like a dam, keeping the flow of God’s care from their hearts. The barrier will hold as long as the person believes he or she must deserve His love. But no sinner deserves pure love. God knows that and freely gives His love to us anyway. It is our choice whether to accept it.