How do we communicate the Gospel in a society where God is increasingly perceived as irrelevant and Jesus Christ is little more than a vacation school character or a swear word? A good place to start is to try to understand current cultural shifts and respond accordingly. Consider the fact that:
1. THE PEOPLE AROUND US ARE BUSIER TODAY THAN THEY WERE IN THE 1980’s ; working harder and longer for less.
Therefore: We need to declare the truth in short sound/time bytes. Like it or not, longwinded, complicated, or arduous approaches to communicating the Gospel no longer work.
“Though I am free and belong to no man, I make myself a slave to everyone, to win as many as possible… I have become all things to all men so that by all possible means I might save some.” (1 Corinthians 9:19, 22)
2. THEY ARE MORE BROKEN AND “DYSFUNCTIONAL” – individually, socially, and in the family.
Therefore: The process of winning and healing will generally take more patience and a longer period of time then it did previously.
“We who are strong ought to bear with the failings of the weak and not to please ourselves. Each of us should please his neighbor for his good, to build him up.” (Romans 15:1, 2)
3. THERE IS A NEW INTEREST IN UNSEEN AND SPIRITUAL THINGS, and willingness to talk about them. However, this interest does not necessarily extend to the Bible or Jesus.
Therefore: They need to see in us the authentic love of Christ in such a way that validates true Christianity over New Age and other ideologies — particularly those in the metaphysical realm.
“A new command I give you: Love one another. As I have loved you, so you must love one another. By this all men will know that you are my disciples, if you love one another.” (John 13:34, 35)
4. MANY HAVE A MARGINALIZED VIEW OF CHURCH AND RELIGION.
Therefore: We must model and proclaim Christ to them in their world, rather than expecting them to enter ours.
“Therefore we are Christ‘s ambassadors, as though God were making his appeal through us. We implore you on Christ‘s behalf: Be reconciled to God.” (2 Corinthians 5:20)